RACHEL DOWD
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WAYFAIR IDEAS & ADVICE

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FEBRUARY 2016

LINK TO MOBILE PROTOTYPE
LINK TO DESKTOP PROTOTYPE

I worked on redesigning Wayfair’s content-driven Ideas & Advice section of the site, including full visual and UX design. This experience needed to include accessibility to content articles as well as Wayfair’s Magazine Shops and “Shop the Look” section. It also needed to include social sharing as well as host media placements. I created evergreen content layouts that were visually compelling and would be able to display across devices within Wayfair’s new Content Management System. Redesigns included 10+ article templates with different formats/ways to show content and products. Redesigns also included “Shop the Look”, magazine shops, blogger profiles, and buying guides. With all of these new pages, interactive elements such as scrolling behaviors, sticky headers, hover states, modals, etc were integrated.

Project success was based on on-site page time, visitor frequency, subscriptions, number of articles read, conversion, and overall customer engagement with our site.

 
 
 

MOBILE PROTOTYPE

 

desktop mocks

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Tablet mock

 
 
 

mobile email newsletters