LINK TO MOBILE PROTOTYPE
LINK TO DESKTOP PROTOTYPE
This initiative was to offer a product comparison tool for the customer who is looking to narrow down a handful of skus they think they are interested in. The overall goal was to increase conversion for users who utilized this tool. A compare tool would give them the ability to compare features in order to make a good decision on the right product for them. Our goal was to have our customers interact with this tool, be able to compare products, and ultimately buy the product that suited them best.