RACHEL DOWD
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WAYFAIR DIGITAL MAGAZINE

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JULY 2015

LINK TO FULL MAGAZINE

This was a monthly-curated online magazine I designed and edited. We repackaged and showcased original content from our Ideas & Advice section in a new way around specific themes at certain times throughout the year to distribute to customers and partners. Each magazine was hot-spotted with links to click through to Wayfair.com. With these digital magazines, we wanted to drive customer engagement and create brand enthusiasts.

• 12+ Template Types
• On-site homepage promotion
• Targeted email sends
• Media placements and ads
• Drove repeat customer purchases
• Total annual reach for 2015 was 2 million impressions with about 680,000 reads